Toughness and Technology Infused With DGK Feel
G-Shock NZ release the second limited edition collaborative watch to combine DGK skateboarding culture and the G-SHOCK brand ethos of rugged, tough technology.
Aligned with the unbreakable attitude of G-SHOCK, DGK encourages the underdog and people who persevere against all odds to achieve great success. The G-8900DGK timepiece has a fashion-forward clear case & band accented with purple buttons, the DGK signature color. Features include shock resistance and 200-meter water resistance, auto LED backlight (super illuminator) with afterglow, flash alert, multi time (4 different cities), world time (31 time zones, 48 cities +UTC), 5 independent alarms, 1/100 second stopwatch, countdown timer, full auto-calendar, 12/24-hour formats and approximately 3 year battery life.
Additional design aesthetics include a watch back engraved with the DGK logo and Stevie’s signature, DGK logos on the dial and band, and special collaborative packaging.
“I’ve been a part of the G-SHOCK family for some time now and I’m hyped to release my second signature watch. It’s great to be involved with something that’s so well established and has as much history as G-SHOCK,” said Stevie Williams. “G-SHOCK is the freshest player in the game, and I’m proud of our partnership and to be a part of the G-SHOCK 30th Anniversary.”
“We asked Stevie to create a special model for the G-SHOCK 30th Anniversary because his brand, DGK, is the epitome of streetwear,” said Hiroshi Nakamura, Senior General Manager of the Global Marketing Headquarters, Casio Computer Co., Ltd. “DGK compliments G-SHOCK in style and brand appeal.”
RRP : $279.00
Auckland // Loaded – High St and Newmarket, Central Store – Fort St Central Auckland & Boardertown – Botany Shopping Centre
Christchurch // Embassy – 451 Colombo St
About Stevie Williams & DGK
Originally from Philadelphia, Stevie Williams grew up skating Love Park. He and his friends were referred to as Dirty Ghetto Kids by the other skaters who frequented the plaza, Obviously the name stuck and Stevie was able to turn it into something positive when he formed DGK in 2002. Stevie’s path to success began after leaving home at the age of 14 to pursue his dream of becoming a professional skateboarder in San Francisco. After navigating a path that was full of twists and turns and ups and downs, Stevie was able to accomplish his goal and is now an icon both in and outside of skateboarding. He currently divides his time between Los Angeles and Atlanta and stays busy skateboarding and running all of his business endeavors.
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